Jean-Philippe DIEL
My blogs
| Gender | Male |
|---|---|
| Industry | Marketing |
| Location | Auckland, North Island, New Zealand |
| Introduction | Originally from France. I have worked in Europe, Middle east, Africa, Asia and now New Zealand. I have a real passion for taking products to markets. I build strong brands by ensuring all 360° elements of the marketing are on par with the Brand Strategy. |
| Interests | Consumer Behavior, Brand Building, Retail brand health, Channel Marketing, PR, Sponsorship, Neuromarketing, Shopper Psychology. |
| Favorite books | LOVEMARKS by Kevin Roberts, MARKETING METAPHORIA by G.Zaltman, THE TIPPING POINT by Malcom Gladwell, BLINK by Malcom Gladwell, CUSTOMER EXPERIENCE MANAGEMENT by Bernd H.Schmidt. |