Geosotal
My blogs
| Gender | Male |
|---|---|
| Industry | Communications or Media |
| Occupation | Design Director / Art Director / Copywriter / Musician |
| Introduction | Interested in all areas relating to branding, strategy, methodology, identity design, digital media, motion/animation |
| Interests | Anything and everything design related. Music, movies, art, photography, typography, grids, architecture, colour, design theory and things that are shiny. You gotta love shiny things. |
| Favorite Movies | The professional, infernal affairs (dare I say it's better than the departed) memento, akira and what the hell ... happy gilmore. |
| Favorite Music | Everything. |
| Favorite Books | 1. The elements of typographic style by Robert Bringhurst This is the bible of type. A must read. 2. Area by Phaidon 10 of the world's best designers pick their favourite current 100 designers and discuss their work, the ideas behind it and why they like it. Beautiful contemporary design that'll make you dribble. So much diversity here. 3. Made you look by Stephen Sagmeister Entertaining and inspiring. I think this is one for the studio. 4. The Art of looking sideways by Alan Fletcher One of Pentagram's design stars has put together a book of ideas and thinking techniques. There is no actual finished design examples here, this is simply a book to remind you to think about the ideas behind your designs. 5. Hey Whipple Squeeze This by Luke Sullivan Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Very funny and very well written. His stories about presenting to difficult and strange clients made me laugh. 6. Creative Advertising : Ideas and Techniques by Mario Pricken Breaks down the thinking behind many of the world's best campaigns. 7. Mythologies by Roland Barthes The much referred to semiotic study of popular culture. Translation from french means it is not always an easy read but still enlightening none the less. This is theory, not design. 8. Serious Creativity / Lateral Thinking by Edward De Bono Both books are interesting reading about developing creative thinking processes and idea generation techniques. 9. Brand Sense by Martin Lindstrom Explains how the world's most successful companies integrate branding across all five of the senses. Many ideas here. 10. Designing Brand Identity by Alina Wheeler Step by step branding with case studies from all the big players. |