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Gunther Sonnenfeld
On Blogger since: March 2008
Profile views: 1,587

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About me

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IntroductionI am a long-time serial entrepreneur and a social technologist whose last executive role was as an ad agency strategist (Omnicom Group), in which I oversaw initiatives for brands like Skype, Adobe, Toyota and Nestle. I've also done a good amount of philanthropic work with global non-profits like NRDC and The Annenberg Foundation. Transmedia work has included initiatives for WB Music, Rockstar Games and the US Army, as well as independent projects ("Algren" and "Gates of the West"). To date, I've co-developed almost a dozen in-market platforms ranging from search, to social media, mobile fulfillment, content/publishing exchanges and Big Data. I now advise and work with several start-up, middle-stage and Fortune 500 companies through my think tank, ThinkState, and my brand intelligence platform, Heardable. I am also an angel investor and an award-winning, multi-platform storyteller. I believe that data + storytelling are changing businesses, brands and culture in the 21st century for the better. My provocations on my blog detail some of the ways in which this paradigm shift is happening.
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