Melissa OLeary
My blogs
| Gender | Female |
|---|---|
| Industry | Education |
| Occupation | Digital Strategist |
| Location | Metro Detroit, United States |
| Introduction | I have worked in digital marketing for over a decade, both in the K-12 and higher education spaces. Most of my career has been dedicated to social media, where I've consistently grown audience, impression, and engagement numbers, earning millions of impressions each year. I am passionate about engaging social media content and keeping up with the latest trends, to the effect of 8+ hours of screen time a day - but I'm working on it! |
| Interests | My top professional interest is authenticity! As a social media marketer working for a community college, I have found that creating authentic content that doesn't feel "advertising-y" is absolutely essential, especially when marketing to younger generations. Remember that attention is not free, especially on social media - why should anyone pay attention to your content over the millions of other posts they could access on their feeds? If you can't answer this question with your content, it's back to the drawing board. |
| Favorite music | I'm a HUGE Taylor Swift fan, both for her music and her incredible marketing techniques. I've learned a lot from her and her team about engaging audiences, following and starting trends, and social selling. |