David Winch
My blogs
| Location | Cambridge, United Kingdom |
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| Introduction | I work with businesses suffering pain in their Marketing and Sales functions. These functions are not being fully effective and this leads the business owners to worry about meeting their Sales and Profit goals. I help these businesses, who are generally in the small to medium category and who tend to operate in a business-to-business environment, to attract enquiries which are more readily convertible. I do this by helping them sharpen up their Marketing messages, present these messages in more compelling ways, and monitor the improvements on a regular basis. You know how a lot of businesses say something like, “Once the customers get to know us they love us. Our problem is getting more of them to know us.” Well, I help organisations in exactly that sort of position. Feet full of bullet holes, they are still succeeding in spite of themselves. How much more profitable they could be if they only knew how to communicate to customers and prospects what they want to hear, in a compelling way, in ways they want to hear it! That’s what I do for my clients! |