My blogs

Blogs I follow

Industry	Advertising
Occupation	Chief Growth Officer at Advertising Digital Identification LLC (Ad-ID)
Location	New York, NY, United States
Introduction	I am Chief Growth Officer of, Advertising Digital Identification LLC (Ad-ID) a US Based advertising-metadata system, the UPC code for Ads across all platforms, which is a joint venture of the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA). I speak and write extensively regarding digital workflow and metadata in advertising and am the co-author of three white papers on the subject. My advertising career spans nearly 30 years, in the United States and Canada, having worked in media buying/planning, account management, financial, and technology roles at MindShare, Ogilvy & Mather, and McCann Erickson, and the defunct Ted Bates and Foster Advertising. I am a graduate of radio and television broadcasting from Seneca College (Toronto, Ontario, Canada).