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Introduction WHUR-WORLD, the high quality HD2 channel of Howard University’s WHUR-FM, is a progressive mix of music and information. Our roots are embedded in the original WHUR- FM concept of “360 degrees of Total Blackness” - with “Blackness” referring to soul music as it was originally created by American musicians of African descent. The term “360 degrees” also includes music from musicians of all races and cultures throughout the world whose work reflects this influence. The total effect of this philosophy is global and has resulted in the formation and evolution of whurworld.com. Our purpose is to offer alternative multicast programming that entertains, educates, addresses social problems, and provides context for a mature adult listening audience. The music is an intensive blend of Classic Jazz, Rhythm & Blues, Hip-Hop, Blues, African-American Folk, Reggae, Salsa, Samba, as well as a host of other impressive world music genres.