Mike Hawkyard

My blogs

About me

Gender Male
Industry Internet
Occupation New Business Director
Location Bournemouth, Dorset, United Kingdom
Introduction In 1998 Mike Hawkyard set up a multimedia agency called 4T2 (www.4T2.co.uk) with Robert Fell. Our first viral game was built for a pitch to Hubba Bubba one year later. Since then we have gone from strength to strength and our clients now include numerous international brands. I truly believe that high quality online games are the most cost effective method of driving traffic and increasing brand loyalty currently available on the Internet. If anyone would like to dispute this over a game of golf my clubs are always in my car. Mike is also the chairman of TIGA.org's Casual Game Committee.
Interests advergames, online marketing, golf, football, reading, Manchester United, poker
Favorite Movies Star Wars, Dark City, Once Upon a Time in the West
Favorite Music Oasis, Kaiser Cheifs
Favorite Books The Reality Dysfunction, The Skinner, Revelation Space