Amanda Lally
My blogs
| Gender | Female |
|---|---|
| Industry | Marketing |
| Location | San Francisco, CA, United States |
| Introduction | Founding Partner of Sanguinet Consulting, an advisory firm that helps companies solve challenging marketing strategy problems to increase profitability. Amanda holds an MS from Kellogg and has worked in nearly all aspects of marketing such as conducting market research, bringing new products to market, developing marketing and customer segmentation strategies, managing promotions and online direct response and branding campaigns, leading process and organizational design, and developing social media marketing strategies. She managed cross-brand promotions for Gap Inc. Direct and led the largest retail advertising business at Google. She has a proven track record at McKinsey & Company, Deloitte Consulting, and independently of driving results across a range of industries and situations. |