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pat
On Blogger since: April 2008
Profile views: 832

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About me

GenderMale
IndustryAdvertising
OccupationAdvertising
Locationsingapore, singapore, Singapore
IntroductionI am the founder of The Planning Agency Singapore. A new kind of agency, we focus on helping marketers develop more intelligent communication solutions that help them more cost effectively achieve their goals. More often than not, these solutions involve the use of social, digital or direct marketing mechanisms.
InterestsBrand building, advertising, direct marketing, digital marketing, database marketing, crm, life, cultures, countries, stories, literature, art
Favorite moviesHotel Rwanda, Heaven and Earth, Life is Beautiful
Favorite musicEric Clapton, Dire Straits, Keb Mo, Crosby Stills and Nash
Favorite booksThe God of Small Things, Trying to Grow, Confessions of an Adman (Ogilvy), My Life in Advertising and Scientific Advertising (Claude Hopkins), Juicing the Orange (Pat Fallon), Truth Lies and Advertising: the Art of Account Planning (Jon Steele)
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