pat
My blogs
Blogs I follow
| Gender | Male |
|---|---|
| Industry | Advertising |
| Occupation | Advertising |
| Location | singapore, singapore, Singapore |
| Introduction | I am the founder of The Planning Agency Singapore. A new kind of agency, we focus on helping marketers develop more intelligent communication solutions that help them more cost effectively achieve their goals. More often than not, these solutions involve the use of social, digital or direct marketing mechanisms. |
| Interests | Brand building, advertising, direct marketing, digital marketing, database marketing, crm, life, cultures, countries, stories, literature, art |
| Favorite Movies | Hotel Rwanda, Heaven and Earth, Life is Beautiful |
| Favorite Music | Eric Clapton, Dire Straits, Keb Mo, Crosby Stills and Nash |
| Favorite Books | The God of Small Things, Trying to Grow, Confessions of an Adman (Ogilvy), My Life in Advertising and Scientific Advertising (Claude Hopkins), Juicing the Orange (Pat Fallon), Truth Lies and Advertising: the Art of Account Planning (Jon Steele) |