About me

Location	Seattle, WA
Introduction	Truth in advertising? Perhaps just as much of an oxymoron as jumbo shrimp, yet somehow after viewing the cinematic great "Crazy People" I have to believe it is possible. Over a period of 20 years honing my skills I have found the key to successful marketing is getting to the essential truth of a given product or service, and communicating this truth in a compelling way. This creative process is at the heart of any powerful messaging. Without it, your company is simply added noise in a vast onslaught of tuned out sales pitches. It comes down to psychology, and the name of the game is making an emotional connection with your customer. It is the essential difference between saying you are cool, and simply BEING cool. This is my simple marketing philosophy because it works, and because it is the only way I can do this work. I am not in the lying business. I am in the connecting business.

Location

Seattle, WA

Introduction

Truth in advertising? Perhaps just as much of an oxymoron as jumbo shrimp, yet somehow after viewing the cinematic great "Crazy People" I have to believe it is possible.

Over a period of 20 years honing my skills I have found the key to successful marketing is getting to the essential truth of a given product or service, and communicating this truth in a compelling way. This creative process is at the heart of any powerful messaging. Without it, your company is simply added noise in a vast onslaught of tuned out sales pitches.

It comes down to psychology, and the name of the game is making an emotional connection with your customer. It is the essential difference between saying you are cool, and simply BEING cool.

This is my simple marketing philosophy because it works, and because it is the only way I can do this work. I am not in the lying business. I am in the connecting business.