Shamsundar K
My blogs
| Gender | Male |
|---|---|
| Industry | Communications or Media |
| Occupation | Consultant |
| Location | Bangalore, Karnataka, India |
| Introduction | Result-oriented marketing professional with over 20 years of diverse experience in campaign management, marketing automation, marketing operations, Martech Solutioning, database marketing, loyalty program management and project management. My career journey spans working with leading organizations where I’ve implemented and optimized Martech platforms like SAS CI360 and HCL UNICA, managed multi-channel campaigns, and streamlined operations to achieve measurable business outcomes. In my recent role as a Project Manager and Solution Architect at SAS Dubai, I led the implementation of advanced marketing automation tools tailored to client business requirements across geographies. Prior to that, as Associate Vice Precident – Marketing Cloud PAYBACK India, I evaluated and deployed Martech solution, scaled campaign operations from 30 to over 650 campaigns monthly, saved ₹1.3 crores through vendor negotiations. Optimised & automated multi-channel campaigns My passion lies in solving complex marketing challenges in data-driven environment to make informed decision, and fostering collaboration across teams to deliver impactful results. |
| Interests | Marketing Operations | 20+ years in Multi-channel campaign management, Marketing Automation | Aspiring Martech Consultant | Drive business growth through Data, Strategy & Technology. |
| Favorite movies | Fast & Furious |
| Favorite books | Think & Grow Rich - Napolean Hill |