My blogs

Blogs I follow

Gender	Male
Industry	Consulting
Occupation	Brand Consultant + Trainer
Location	Mumbai, Maharashtra, India
Introduction	20 years’ fascination with the human mind, looking at the subject through various lenses – media planner, market researcher, account planner, marketer, trainer, brand consultant and as a human being! Working with multinational and homegrown Indian brands over the years – Whirlpool, Lay’s, Kurkure, NIIT, Samsung, Saffola, Pears, Parachute… conventional quantitative and qualitative research, socio cultural analysis, semiotics… believe that the ‘truth’ lies somewhere in the synthesis of various approaches…connecting the seemingly distant dots Like spending some of my time sharing perspectives with the young (and the young in mind), conducting workshops with corporates and running a program @ Mica, besides pushing myself to be more regular on the blog...
Favorite movies	Massoom, Katha, Chasme Baddoor, Jaane Bhi Do Yaaron, Band Baaja Baraat, Satya...