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Charity Brands

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Introduction	Stephen Adler is one of the world’s foremost authorities and resources on corporate social responsibility and cause-related marketing & branding. For nearly twenty years, he has led his company, Charity Brands Marketing, to capitalize on opportunities for corporations and non-profits to work together to achieve their mutual goals. Mr. Adler’s new book, “Cause for Concern,” is a look at the growth of cause-related marketing and other collaborations that help improve images and bottom lines. Charity Brands has been retained by large non-profit brands such as the American Heart Association, American Red Cross, and the American Cancer Society. Mr. Adler has created partnerships with many recognized brands including; Drive for the Cure with BMW to support breast cancer, QVC Super Saturday Broadcast Event to support ovarian cancer, and the launch of the American Heart Association’s Heart Check program which has appeared on over 60 billion products. Mr. Adler has also launched consumer based programs for over 200 companies including 30 of the Fortune 50. Mr. Adler currently lives in New York City and East Hampton, NY.

Introduction

Stephen Adler is one of the world’s foremost authorities and resources on corporate social responsibility and cause-related marketing & branding. For nearly twenty years, he has led his company, Charity Brands Marketing, to capitalize on opportunities for corporations and non-profits to work together to achieve their mutual goals. Mr. Adler’s new book, “Cause for Concern,” is a look at the growth of cause-related marketing and other collaborations that help improve images and bottom lines. Charity Brands has been retained by large non-profit brands such as the American Heart Association, American Red Cross, and the American Cancer Society. Mr. Adler has created partnerships with many recognized brands including; Drive for the Cure with BMW to support breast cancer, QVC Super Saturday Broadcast Event to support ovarian cancer, and the launch of the American Heart Association’s Heart Check program which has appeared on over 60 billion products. Mr. Adler has also launched consumer based programs for over 200 companies including 30 of the Fortune 50. Mr. Adler currently lives in New York City and East Hampton, NY.