Leigh Caldwell

My blogs

Blogs I follow

About me

Gender MALE
Industry Technology
Occupation Economist
Location London, United Kingdom
Introduction This blog is about economics, particularly of the knowledge industries, business and how our perceptions and mental models affect it, and occasionally politics where it touches on the business world. I work as chief executive of Inon, a pricing research and consulting firm, which uses behavioural economics to help companies provide more value to customers and increase their revenues. I also blog at Pricing Revolution, and my book The Psychology of Price was published in 2012.