Leigh Caldwell
My blogs
Blogs I follow
| Gender | Male |
|---|---|
| Industry | Technology |
| Occupation | Economist |
| Location | London, United Kingdom |
| Introduction | This blog is about economics, particularly of the knowledge industries, business and how our perceptions and mental models affect it, and occasionally politics where it touches on the business world. I work as chief executive of Inon, a pricing research and consulting firm, which uses behavioural economics to help companies provide more value to customers and increase their revenues. I also blog at Pricing Revolution, and my book The Psychology of Price was published in 2012. |