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Location Stoughton, Wisconsin
Introduction Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically regenerative food and farming businesses. The founder of teraswhey, Tera participated in the full arc of creating a successful investor-financed company. Now the founder of the Food Finance Institute at UW Extension, Tera is a frequent speaker, teacher, and financial consultant to sustainable food and farming businesses, social venture funds, and investors. She collaborates with the SBDC offices statewide, FAB Wisconsin, and with DATCP. Tera currently serves at the Board President of Slow Money WI and on other corporate boards. In 2014, Madison Magazine recognized her on their M-List of leading Innovators in the city. Her business was named the 2010 Innovator of the Year by WEDC. She received the Dairy Business Innovation Center’s Innovation Zone Award in 2010 and the Wisconsin Department of Commerce and the WEN network named her company a Wisconsin Company to Watch. Her building received the 2009 gold medal in the Green Building category from the Associated Builders and Contractors of WI.