Joddie McClain
My blogs
| Industry | Marketing |
|---|---|
| Occupation | Multi-Media Consultant |
| Location | Tallahassee, Florida, United States |
| Introduction | I recently received my Master of Science in Business and continue to coordinate and market events for small businesses and non-profit organizations. As a Multi-Media Sales Consultant, my core responsibilities include, but are not limited to, optimizing businesses through websites, search engine optimization, ppc management, business directories, mobile marketing campaigns, and direct mail. I had the opportunity to conduct a year-long internship with an independent record label, Duck Down Records. Here, I assumed the role of Marketing/Promotions Assistant. As an intern, I was also responsible for disseminating information about products using marketing strategies to determine appropriate target markets and creating social networking blogs and groups to advertise upcoming singles, albums, and concerts. With the ability to provide administrative support to staff and sales/marketing department assisted in creating and organizing promotional street teams for the label’s artist I gained first-hand knowledge about the entertainment industry. |
| Favorite books | Rich Dad, Poor Dad- Robert Kiyosaki The Mobile Marketing Handbook - Kim Dushinkski The 22 Immutable Laws of Branding- Al and Laura Ries |