Sue Otten
My blogs
| Gender | Female |
|---|---|
| Industry | Agriculture |
| Occupation | Director, Corporate Marketing & Brand Communications Worldwide |
| Location | Duluth, GA, United States |
| Introduction | In Corporate Marketing at AGCO, I am responsible for public relations, digital communications, social media, branding, employee communications, sustainability and internal communications. I look for opportunities to integrate marketing & communications efforts and systems across four core product brands and the AGCO corporate brand. Before AGCO, I enjoyed 15 years at Apple, responsible for Business demand generation. My team did marketing integration, co-marketing programs, reseller, consultant & VAR channel programs, field communications and small business market development. After Apple, I established Otten Associates, a strategic consulting and program management firm helping companies with their sales and marketing initiatives. With a mission of “Make Marketing Work,” we created sales & marketing strategy, demand generation, events, field marketing, communications marketing, and channel programs. While working, I taught marketing courses at the MBA level, using real world examples to challenge my students. I am a graduate of University of Minnesota and earned an MBA from Benedictine University. |