Karl Crawford
My blogs
| Gender | Male |
|---|---|
| Industry | Science |
| Occupation | Business Manager |
| Location | Auckland, New Zealand |
| Introduction | I am a marketer who got interested in superfruit working as a Business Manager for HortResearch, the world's largest integrated fruit research organisation. I came up with the idea that there were some key characteristics that defined what a superfruit is, got together with a friend (Julian Mellentin - who runs a journal called New Nutrition Business and had lots of information about fruit and functional foods) and we decided to write a book called Successful Superfruit Strategy: How to build a superfruit business |