My blogs

CONCEPT MODELING™

About me

Location	Los Angeles, California, United States
Introduction	Developing this business discipline for decades, Winston has leveraged his concept development and analysis skills to help companies find new revenue streams, develop their next generation of products, increase customer satisfaction, reduce risks and increase profits. Within entertainment, he has worked with studio executives from Disney, Warner Bros., Dreamworks, Fox, Universal, MGM and Paramount. Outside entertainment, he has worked with executives from Cardinal Health, Nestle, LACBA, United Way, 21st Century Insurance, Kaiser Permanente, Good Energies, McCormick, Will & Emery, DirectTV, Netegrity, Ubisoft and Union Bank of California, among others. He has created concept models for companies seeking joint ventures and partnerships with brands such as Starbucks, Revlon, Cardinal Health and American Girl Place, and developed models on products and services in the areas of portable music devices, global concert distribution, motion capture technologies and film distribution. His concept work began with a highly praised 1987 how-to book on marketing and management of newspapers done for a University program. Winston is currently writing a series of books on concept.

Location

Los Angeles, California, United States

Introduction

Developing this business discipline for decades, Winston has leveraged his concept development and analysis skills to help companies find new revenue streams, develop their next generation of products, increase customer satisfaction, reduce risks and increase profits. Within entertainment, he has worked with studio executives from Disney, Warner Bros., Dreamworks, Fox, Universal, MGM and Paramount. Outside entertainment, he has worked with executives from Cardinal Health, Nestle, LACBA, United Way, 21st Century Insurance, Kaiser Permanente, Good Energies, McCormick, Will & Emery, DirectTV, Netegrity, Ubisoft and Union Bank of California, among others. He has created concept models for companies seeking joint ventures and partnerships with brands such as Starbucks, Revlon, Cardinal Health and American Girl Place, and developed models on products and services in the areas of portable music devices, global concert distribution, motion capture technologies and film distribution. His concept work began with a highly praised 1987 how-to book on marketing and management of newspapers done for a University program. Winston is currently writing a series of books on concept.