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Introduction	We all concept and engage in concepting to develop great ideas. Yet a green line tells us we’re grammatically incorrect when using the word as a verb. A red line tells us concepting isn’t even a process. This blog explores the use of the word "concept" in the advertising industry. Whose to say it’s not a word? Merriam- Webster, I think not. To my fellow advertising people - let’s concept the hell out of a revolutionary concepting campaign and get the word in the dictionary. Or at the very least, let’s do what we do best and create some buzz. Join me in the concepting revolution. Email the word used in context at daynabieber@gmail.com or comment on the blog. You'll get a nice shout out in return!

Introduction

We all concept and engage in concepting to develop great ideas. Yet a green line tells us we’re grammatically incorrect when using the word as a verb. A red line tells us concepting isn’t even a process. This blog explores the use of the word "concept" in the advertising industry. Whose to say it’s not a word? Merriam- Webster, I think not. To my fellow advertising people - let’s concept the hell out of a revolutionary concepting campaign and get the word in the dictionary. Or at the very least, let’s do what we do best and create some buzz. Join me in the concepting revolution. Email the word used in context at daynabieber@gmail.com or comment on the blog. You'll get a nice shout out in return!