Simon Barrow

My blogs

Gender	Male
Industry	Consulting
Occupation	Consultant and NED on Employer Brand, M&A and Senior Management roles and relationships
Location	London, United Kingdom
Introduction	It is Simon’s combination of marketing and human resource experience that drive his consulting work and it was that which led to his creation of the Employer Brand concept. He believes that an effective EB must be rooted in the fabric of the actual working experience and that a brand is a result of what you do not what you say. ‘Branding’ alone is not enough. He believes that great brands are today built from the inside out, and that the process starts at the top.
Interests	Simon Barrow spent eight years as a brand manager first with Best Foods (now Unilever) and then with Colgate-Palmolive before joining the advertising business and becoming CEO of Ayer Barker. After ten years he became CEO of Barkers Human Resources - which included the consultancy People in Business, the buy out of which he led in 1992. After the sale of the business and its successful transition he retired in 2012 to widen his interests which include senior roles with the M&A specialists Beyond the Deal, the communications company Westbourne and in the publication Acquisitions Daily. He continues to advise senior management on Employer Brand issues .