Scott McGregor

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About me

Gender Male
Industry Technology
Occupation Technology Executive and Consultant
Location Campbell, California, United States
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Introduction "The INNOVATION Guy"

Scott McGregor, Managing Director of the SWIFT Design Group is an Internet and Software Technology New Product Development Executive, entrepreneur, consultant, author, educator, and speaker.

Known as the Experience Designer of the award winning PlaceWare Web Conferencing Center (now Microsoft Live Meeting), McGregor has had a long career turning raw technologies into innovative, easy to use products and services for over a dozen companies including Hewlett Packard, Intuit, Sybase and Teknowledge.

For Innovation consulting, lectures or training in the SWIFT Design method or a free review of your new venture business plan or new product design, or product plan, click here. View my complete profile

Interests New Product Development, Software Design, Entrepreneurship, Business Strategy, Science, Psychology, Neurology, Playwriting, History
Favorite Movies Lawrence of Arabia, Tucker, Dead Poets Society, Field of Dreams, Citizen Kane, Sleuth, Charade, Blowout, the Sting, the Player, Silver Streak, All that Jazz, Dr. Zhivago, 2001: A Space Odyssey, Dangerous Beauty, Somewhere in Time, Fantasia, Trading Places, A Beautiful Mind, Star Trek IV, Connections, Tales of the City.
Favorite Music Chris Botti, Mindi Abair, Jeff Gollub, Peter White, Fourplay, Brian Culbertson, Candy Dulfer, Richard Elliot, Carlos Santana, the Eagles.
Favorite Books The Innovator's Dilemma, The Innovator's Solution, Seeing What's Next, Crossing the Chasm, Inside the Tornado, Gorilla Game, Selling the Wheel, Positioning: the Battle for the Mind, The Inmates are Running the Asylum, Psychology of Everyday Things, Goedel Escher Bach, Society of Mind, Connections, A Beautiful Mind, About Face, Computer Lib, Dream Machines.

The wicked backspin caught you off guard. How will you play it off without losing your footing?

I narrow my attention and enter "the Zone", a zen-like state where there is no concern about result, only attention to the details of the action.