Carole Lamarque
My blogs
Blogs I follow
| Gender | Female |
|---|---|
| Industry | Communications or Media |
| Occupation | Business Unit Manager - Mobile |
| Location | Belgium |
| Introduction | ° She works closely with business to define customer strategy, to proactively use customer insights to identify business development, corporate benefits & to educate, train the enterprise about the benefits of using customer experience and knowledge, not only to drive new marketing approaches, but also to inform other functions like customer service, sales channels & product management. ° Activities and Societies: Solvay HEC Master Marketer with >10 years experience in Segment Marketing, having started at Belgian Shell in 1994, and moving to Belgacom in 1999. As Belgacom’s Senior Marketing Strategy Manager, Carole was responsible for Marketing for mid-long planning & strategic implementation Customer Centric focused programs. In 2007 she went for Telecom & Media convergence by taking a new challenge at Sanoma Magazines Belgium as Business Unit Manager Mobile. ° The Vlerick Business School, Master in Innovation & Enterpreneurship broadened her marketing know how, with the ability for change management within large organizations. |
| Interests | ° We launched the mobile offering developed especially for women. It is an offering that will allow women to call and SMS on the basis of interesting conditions adapted to their calling behaviour and more importantly provides ‘tailored’ content. Market leaders Sanoma Magzines Belgium and Proximus - Belgacom Mobile are joining forces for this mobile offering. The Mobile Business Unit will be responsible for this new offering. ° The Telecom & Media convergence is a trend & challenge that will enthousiasm our customers and therefore will support future business development. |