Denny Hatch
My blogs
| Gender | Male |
|---|---|
| Industry | Marketing |
| Occupation | Copywriter, Consultant, Journalist, Pensioner |
| Location | Philadelphia, PA 19106 |
| Introduction | 60 YEARS IN MARKETING AND DIRECT MARKETING After graduating from Columbia in 1958, I was drafted into the U.S. Army for a two-year stint. I loved it! It was the peacetime Army—between WWII and Korea. I acquired skills that that lasted me throughout my career—writing press releases; writing, producing and narrating a documentary film for the New York Army Reserve; and writing and editing a classical music series for radio station WQXR in New York. Following the Army, I had nine jobs in my first 12 years in business. I was fired from five of them. Later I went on to save two businesses and start three others. One of the businesses—the WHO’S MAILING WHAT! newsletter and archive service founded in 1984—revolutionized the science of how to measure the success of direct mail. Over the years I have been a publicist, magazine publisher, book club director, agency account executive, copywriter, designer, editor, journalist and marketing consultant. In my spare time I wrote four novels and seven books on business and marketing. If you would like to get in touch, I’d be delighted to hear from you at denyhatch@yahoo.com |
| Interests | Interests: Photographing the largest moving objects on the planet: SHIPS! http://tinyurl.com/y7s5styh |
| Favorite movies | CASABLANCA, THE THIRD MAN, YANKEE DOODLE DANDY |