Digital
My blogs
| Gender | Male |
|---|---|
| Industry | Education |
| Occupation | Associate Professor Digital Marketing |
| Location | Netherlands |
| Introduction | I am intensely interested in Marketing in digital environments as a research topic but also as a central component in the educational programs of the future marketers. My current research and teaching focus on topics as how does technology shape the customer behavior and the marketing practice, what is the role of social media as marketing tools and how businesses can innovate and succeed in the new digital, global and technology-enabled marketplace. I am interested also in the impact of new technologies like the AI / Cognitive Computing, Internet of Things, Big Data and Consumer Neuroscience (or Neuromarketing) on the future marketing practice. |
| Interests | Digital Marketing, AI, Online Customer Behavior, Neuromarketing |