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About me

Introduction	After more than a decade of corporate experience working for retailers and brands as a design manager, I started my own company. I dared to take the step because I was asked to become an agent for the international forecasting agency www.peclersparis.com. I built up the market for them in the Netherlands and Belgium and at the same time, with my company it fits! I did assignments for several companies in the fashion and the home business. The combination of conceptual forecasting and down-to-earth collection set-up gave me a huge insight in market and consumer changes in general. It has become my passion: I love to first analyse and than discribe in very simple words and clear images what the market of the moment is about. I was asked to write a column every month for the Dutch forecasting magazine Second Sight. Finally, I was forced to put my toughts in writing on a more structural basis, what made me decide to write this blog in English. The Dutch language just covers a very small part of the globe and I love to share my toughts with as many people as possible.

Introduction

After more than a decade of corporate experience working for retailers and brands as a design manager, I started my own company. I dared to take the step because I was asked to become an agent for the international forecasting agency www.peclersparis.com. I built up the market for them in the Netherlands and Belgium and at the same time, with my company it fits! I did assignments for several companies in the fashion and the home business. The combination of conceptual forecasting and down-to-earth collection set-up gave me a huge insight in market and consumer changes in general. It has become my passion: I love to first analyse and than discribe in very simple words and clear images what the market of the moment is about. I was asked to write a column every month for the Dutch forecasting magazine Second Sight. Finally, I was forced to put my toughts in writing on a more structural basis, what made me decide to write this blog in English. The Dutch language just covers a very small part of the globe and I love to share my toughts with as many people as possible.