Thinker. Doer. Writer. Guy.

My blogs

About me

Gender MALE
Industry Advertising
Occupation Copywriter
Location Singapore
Introduction I had no ad background. No big agency internship. No chance in hell. Just delusions of literary grandeur. Taught myself the art of copy and took on any gig I could find. Jazzed up coupons and star bursts with urgent call-to-action copy before landing a bigger gig to proofread obituaries. Worked with some talented folks on some really cool brands. Had a few crazy ideas along the way. Today, I’m a writer, lateral thinker, and experimental misfit. I can’t imagine doing anything else. Enough blah-blah already.
Favorite Books Outliers & The Tipping Point by Malcolm Gladwell. Kitchen Confidential, A Cook's Tour & Nasty Bits by Anthony Bourdain. Hey Whipple, Squeeze This by Luke Sullivan. Hoopla by those cool CP+B guys. The Picture of Dorian Gray by Oscar Wilde. Walden by Henry David Thoreau. For whom the bell tolls by Hemingway. Unmasking the Hidden Persuaders.