Danielle Lum, APR

My blogs

Industry	Consulting
Occupation	Public Relations Professional
Location	Aiea, HI, United States
Introduction	Danielle is adept and practiced at all aspects of public relations, especially message strategy, Web site management, speechwriting, media relations, advertising, publications, and electronic publications. She has more than 20 years experience in putting together communications packages for corporate, travel, and non-profit organizations. Danielle enjoys the challenge of working to shape public opinion for and about her clients. She likes to look at the various ways a company can promote itself, then pursuing the best possible combinations. Every solution is unique and best suited for the client or situation at hand; public relations is not widget-making, all plans should be custom designed. One of the highest achievements a public relations professional can attain is Accreditation. Becoming Accredited in Public Relations is a lengthy process that tests a practitioner’s knowledge and expertise in public relations counseling. Danielle is one of approximately 50 professionals in Hawaii and 5,000 professionals nationwide to carry the distinction of Accredited in Public Relations (APR).