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The PR Hack
On Blogger since: April 2009
Profile views: 328

My blogs

About me

GenderFemale
IndustryCommunications or Media
LocationSaigon, Vietnam
IntroductionDuring the day, the PR Hack goes by the name of Eileen Paat, specializing on Brandbuilding and Public Relations for CHI Communications, a young hotshot boutique public relations and marketing communications agency based in Saigon. Previous to CHI Comms., the PR Hack worked for T&A Communications, one of Vietnam’s oldest and established PR companies, handling and developing a diversified multinational client base. Life is great in Vietnam and the opportunities to help develop the PR and marcom industry in Vietnam was a natural draw for The PR Hack. Before migrating to Vietnam coincidentally during its accession to WTO membership, the PR Hack was steeped in public relations consulting in the Kingdom of Thailand for Ogilvy Public Relations Worldwide Bangkok office for more than 7 years, handling mostly IT and technology, consumer lifestyle, manufacturing, pharmaceutical, aviation and services accounts. On most days now, she likes to blog a lot about her life in Saigon and the many interesting things she encounters and learns everyday. Current favorite vacation haunts are India, Bangkok and Phnom Penh.
InterestsCommunications Consulting, Blogging, Traveling to exotic places, meditation and tai chi, music and dancing
Favorite moviesIn the Mood for Love All the Star Wars movies except Episode III All 3 of the Pirates of the Caribbean series Gandhi Dog Day Afternoon Silence of the Lambs Remains of the Day The English Patient Get Shorty, Be Cool and other Travolta movies The Sea Inside Cinema Paradiso Lord of the Rings (all 3 movies) Blade Runner, The Fifth Element by Luc Besson The Quiet American The Secret
Favorite musicPop, classical, new age, latin american music, spanish music, alternative, Broadway Musicals Black Eyed Peas Guggenheim Grotto Shakira Sting Enya Dido Cranberries Middle Eastern music
Favorite booksThe Prophet by Kahlil Gibran Confessions of an Advertising Man by David Ogilvy Competitive Strategy by Michael Porter The 360 Degree Brand in Asia: Creating More Effective Marketing Communications by Blair, Armstrong and Murphy The Tibetan Book of Living and Dying by Sogyal Rinpoche The New Journalism edited by Tom Wolfe The Little Prince by Antoine D' Saint Exupery The Tibetan Art of Positive Thinking by Christopher Hansard
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