CRW
My blogs
| Gender | Male |
|---|---|
| Introduction | For the past 15 plus years I have had leadership success in developing, executing, and sustaining marketing and communications strategy tactics in the energy and high-tech industries. As a top marketing/communications professional, I have had significant success leading the strategy & positioning, go-to-market, branding, industry analyst relations (IAR) and PR outreach programs for public and private companies. As a consultant, my experience spans from working with dozens of industry-leading companies on influencer relations, go-to-market strategy, and market positioning. As an entrepreneur, I have been on the ground floor for multiple to start-ups in the enterprise systems (CRM/ERP), Mobile/Wireless, Cloud Computing, and business-to-business markets. I am the co-author of the best-selling book, Influencing the Influencers (2006) and have published multiple articles on Customer Relationship Management (CRM) and enterprise systems that have appeared in The New York Times, The Boston Globe and other notable publications. Please feel free to contact me at chunder@me.com if I can answer any questions or be of assistance. |