Robin Sundstrom

My blogs

Industry	Communications or Media
Occupation	Consultant
Location	Toronto, Ontario, Canada
Introduction	Welcome to the IRonsideIR blog. Our goal here is to discuss the kinds of issues we deal with every day in investor relations, from financing to fiduciary responsibility. Well, actually, the range is more like A-Z, but I was liking the alliteration. A good IR officer is really a gifted generalist with broad interests, ready (after the necessary research) to provide a considered opinion on anything that has the potential to affect a company's share price. At IRonsideIR we are already liberally equipped with opinions. Our goal, however, is to provide our clients with good IR, and to make our good advice even better through discussion of the issues. Hence this blog. The IRonside IR practice focusses on small-to-mid-cap companies. They often bring us into debates on issues that have an impact on valuation, as their management is busy building the business. This is fun for us, as it means we get deeply involved in company strategy as well as communication. But it also means that we have a deeper responsibility for the IR program and how it is received by the Street.
Interests	investor relations, media, communications, friends, small business, public companies, CPCs, the Street, ethics, medical technology, hospitality, mining, sustainable business, environment, families, psychology, reading
Favorite Movies	Wall Street, Traders