Johnny Parham
My blogs
| Location | New York, NY, United States |
|---|---|
| Introduction | Welcome to my Internet Marketing Blog! The global marketplace has been enhanced, enabled, and challenged by rapidly-evolving interactive electronic media and communications methods. The internet, in its many forms, provides a unique opportunity to interact with customers like never before. I post information that helps you to Internet enabled your marketing mix facilitating the implementation of strategies that can increase efficiency, value, revenue and reduce costs. I received an MBA in Marketing from the University of Wisconsin and a BS in Electrical Engineering from Howard University. I am widely published in technology trade journals in the areas of telecommunications and electronic test and measurement. I am currently President of TechRep Associates, LLC, which is a value-added reseller of telecommunications equipment. Additionally, I am a Professor of Marketing at the Zicklin School of Business where I teach Interactive Internet Marketing and Marketing Strategy. |