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About me

Industry Consulting
Occupation Public Radio Consultant
Location Columbia, MD
Introduction John Sutton is a public radio consultant who provides research, marketing, and management consulting services to public radio stations and organizations. Prior to becoming a consultant in 1997, John worked at NPR for 10 years. He spent several years as the director of NPR's audience research department and also ran NPR's on-air fundraising/promotion department. John is a partner in Sutton & Lee, a consulting firm that helps public radio stations with fundraising, pledge drives, and audience analysis. He just launched Emodus Research, a new company that identifies the emotional connections public radio listeners have with the programs and stations they hear. John helps clients focus on the intersection of audience, expenses, and revenues from listeners and businesses. John's client list includes NPR, PRI, CPB, Car Talk, Marketplace Productions, Boise State Radio, Michigan Radio, Rhode Island Public Radio, WGBH, WLRN, WMFE, WNYC, WRKF, WSHU, KDFC, KJZZ, KPBS, KUNC, KUSC, and more than two dozen other public radio stations. Contact info: