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Gender MALE
Industry Business Services
Occupation Information Technology
Location Nanuet, NY, United States
Introduction POWER OF WHY. We believe that in this world of exploding global proliferation the next breakthrough in marketing, sales, product/service development and sustainable customer loyalty will be achieved by tightly integrating WHY the consumers buy with WHAT the consumers buy. In order to make profitable decisions, health care insurers, health care providers, manufacturers, merchants and their lenders need to know WHY consumers are choosing their particular product or service, WHAT and WHERE are they buying from competitors and WHY are they buying from competitors. Only then can the product or service be aligned with customers’ values and personal preferences.