Ops Exec, Inc
My blogs
| Gender | Male |
|---|---|
| Industry | Business Services |
| Occupation | Marketing and Business Consultant |
| Location | Howell, Michigan, United States |
| Introduction | Hi, I am James L. Vetter, MFE and I started Ops Exec, Inc. in the Fall of 2013 with the purpose of using the marketing and operations techniques I had learned running large companies over the past 30 years. My plan was to help local business owners set up lead capture systems, assist them with web development, mobile marketing, email marketing, and other operational issues that they may have. However, as I started working with clients, I noticed some big problems. For example, I noticed: Most small to medium sized businesses had no system or methodology for running the day-to-day business Most businesses had no clear way of distinguishing themselves from their competition, and as a result ended up trying to compete on price alone. Most businesses were doing a terrible job of tracking their return on investment from advertising, and thus were wasting significant amounts of money on expensive advertising that wasn’t really getting them any business. Business owners had a hard time committing to any one set of tactics, and would quickly get distracted by the “next thing” that came along. |
| Interests | Videography |
| Favorite movies | Star Wars |
| Favorite music | Anything from the 80's |
| Favorite books | Rocket Fuel, Traction |