Shel Horowitz, author, Guerrilla Marketing Goes Green
My blogs
| Gender | Male |
|---|---|
| Industry | Marketing |
| Occupation | writer/business owner |
| Location | Hadley, Massachusetts, United States |
| Links | Audio Clip |
| Introduction | Copywriter, marketing consultant, and speaker Shel Horowitz is the author of seven books and publisher of five websites, five webzines and three ezines. His two most recent, Principled Profit: Marketing That Puts People First (www.principledprofits.com) and Grassroots Marketing: Getting Noticed in a Noisy World (www.frugalmarketing.com) have both won awards. He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org |
| Interests | ethical business, world peace, communication, publishing, sustainability, frugal and effective marketing, arts, travel, politics, social change, solar energy, self publishing, copywriting, business ethics |
| Favorite movies | Life is Beautiful, Chocolat, Il Postino, Cinema Paradiso, Bringing Up Baby, pretty much anything with Dustin Hoffman or Katharine Hepburn |
| Favorite music | folk, world beat, classical, 60s-70s rock |
| Favorite books | Principled Profit: Marketing That Puts People First, Grassroots Marketing: Getting Noticed in a Noisy World, Hug Your Customers, Co-opetition, Love is the Killer App, The Poisonwood Bible Harry Potter and the Goblet of Fire, thousands of others |