Cristene Gonzalez Wertz
My blogs
Blogs I follow
| Gender | Female |
|---|---|
| Industry | Marketing |
| Occupation | Marketing Maven and Muse |
| Location | Kennett Square, PA, United States |
| Introduction | I have a deep marketing strategy, science and transformation experience in business and consulting experience. I've held senior marketing positions in both traditional and direct marketing and consultingorganizations including telecommunications and entertainment, consumer package goods, and foodservice. My consulting experience spans media and communications, financial services, retail, telematics and travel. I help companies develop comprehensive solutions to strategic and emerging marketing issues, including development of customer experience and event-based marketing. I've worked with retailers, banks, media conglomerates and tourism boards to ensure consistent customer experience across the customer lifecycle and all channels in the US and abroad. I am a frequent speaker on the marketing discipline, developing and managing people, process and technology elements. My body of work spans from the strategic plan through execution measurement, and hands-on experience includes managing and leading teams charged with the strategy, org design, analytics, databases, marketing process, MRM, campaign planning, execution and performance measurement. |
| Interests | marketing, music, travel, cooking, reading oh - and SHOES! |
| Favorite Movies | Pride and Prejudice, The Shawshank Redemption, Office Space, Spaceballs, The Quiet Man |
| Favorite Music | Peter Gabriel, the Goo Goo Dolls, Matt Nathanson, Aerosmith - and lots lots more. Not a lot of rap, not a lot of jazz... |
| Favorite Books | The Tipping Point, Moneyball, Ghost Soldiers, the last two James Rollins, but not the new one. lots of Stephen King and stuff about vampires, etc. |
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