Rick Gregory

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Location Farmington, CT
Introduction My focus is on working with business-to-business marketers to help them become more effective. More often than not, this leads to an evaluation of the value they deliver to key customer segments. Dollarization is an essential tool in understanding and leveraging that value through all aspects of the marketing mix. Since the publication of THE DOLLARIZATION DISCIPLINE, I receive questions almost daily about how Dollarization can be applied in various businesses and situations. This blog is intended to share my experiences with the great companies I have worked with, as well as to create a forum for others to share their successes and lessons learned.