EelGrassRoots
My blogs
| Gender | Male |
|---|---|
| Occupation | Sustainable Foods Marketing and PR, Sustainable Seafood Chef, Micro-Seafood Processor-Delivering the Finest Niche Seafood products from Alaska & West Coast to the most discriminating Chefs in the USA. |
| Location | King Salmon, Alaska, United States |
| Introduction | John Foss (Johnny Fishmonger) owns EelGrassRoots Media, a Marketing/PR/Film outfit(King Salmon, Alaska) with retail and restaurant clients that strive to build sustainability in operations. He is Chef & Captain of the Coastal Rovers, a band of Fishers, Chefs, and Scientists and a leader in Sustainable Local Food movements. A commercial fisher and sailor from a small Scandinavian fishing village near Seattle, he has spent 34 years in Alaska, Bristol Bay and the Bering Sea developing community-based sustainable marketing in coastal fishing communities. Working with his mentor, the Seafood Marketing Guru Jon Rowley, John was instrumental in creating the first sustainable coastal community of Cordova, Alaska. Cordova’s fortunes and environment have been saved by the renewed economic importance of Copper River Salmon to the community. Throughout the West Coast he has helped develop several artisan-based food economies, all in the belief that developing community-based, artisanal, local, and sustainable food economies reward us all as we reward rural families. Ultimately, rural and coastal families that are supported by livable economies become the best stewards of the environment. |
| Interests | Drawing on his feature film background, (Twin Peaks, Sleepless in Seattle, Singles, You Can't Win), where "nothing is impossible", John used helicopters, Bush pilots, jets, and new media to assist in blowing up the Copper River Salmon marketing phenomenon. Former Executive Director of Sustainable Fisheries Alliance, Small Family Fishers Association. Led "Fisheries, Aquaculture, and the WTO : Is the blue revolution worth the costs?" at WTO Seattle 1999, Founder of the First International Summit on Sustainable Fisheries(Seattle, May 2000). Former Board Member of WA State Farmers Market Assoc., Madison Market/Central Co-op, FORKS(Fields-Oceans-Ranches- Kitchens-Stewards)-WA State Chapter of Chefs Collaborative. Artist (Requiem Salmonidae Salmon Sculpture BBQ-Seattle Arts Commission Grant), Musician-Vocalist and member of the bands, Greenwood Posse, Snoose Junction, Cantenna. John has worked on several feature films, videos, and documentaries in a variety of roles. John is a well-known Seafood BBQ specialist and has fed thousands at Burning Beast, Oyster & Herring Festivals, Fundraisers, etc.---John opened the first Sustainable Seafood Counter ever at Madison Market/Central Co-op in 2001.-- John has been covered by, Gourmet, The New York Times, Los Angeles Times, Washington Post, The Oregonian, NPR, ABC News, AP, Agence France-Press, Serious Eats, Seattle Weekly, The Stranger, Seattle Times, Seattle P-I, Anchorage Daily News, Juneau Empire, Bristol Bay Times, Pacific Fishing, Fisherman's News, National Fisherman, Food Blogs, and numerous regional food and industry media. ----EelgrassRoots Media and Marketing clients include Tidal Vision, Metropolitan Markets(Seattle), D&W Fresh Markets(Michigan), Puget Consumer Co-ops(PCC), Madison Market, Central Co-op, Jai Thai Restaurant Group, Save Our Wild Salmon, Trustees for Alaska, Greenpeace, National Wildlife Federation, Trout Unlimited, Earthjustice, Pacific Coast Federation of Fishermens Associations(PCFFA) and many more. |