Pragya Agrawal
My blogs
| Gender | Female |
|---|---|
| Industry | Technology |
| Occupation | Marketing Manager, Global Demand Generation Programs, IBM |
| Location | India |
| Introduction | My name is Pragya Agrawal and curiosity is my biggest vice - currently it's set on online marketing. I've been into marketing analytics since the start of the millenium when I finished my graduate school in Business Economics with a Masters. Marketing Analytics, Online Consumer Behavior, Campaign Management are some of the many things that I love and care about. Simply sharing of concepts, tools and resources is what I aim to achieve through my blog. Currently, managing global demand generation campaigns for one of the world's leading brand in IT services space. Between 2006 and 2009 I worked on the Analytics and Strategy team of a Global Consulting firm present in Business consulting as well as Interactive space. Between 2003 to 2005, I was into sales tracking and forecasting with a Forbes Global 2000 and a Fortune 1000 company. |
| Interests | Travelling, Reading, Creating, Movies, Music, Soul searching. |
| Favorite books | The 4-Hour Workweek by Timothy Ferriss;The Power of Now; Alchemist;The Monk who sold his Ferrari;Freakonomics and so many more.. |