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Introduction	In keeping with the rich Sydenham tradition of imparting high quality education, the Sydenham Institute of Management Studies and Research and Entrepreneurship Education (SIMSREE) was founded in the year 1983. It is a place that is transforming young minds into managers and businessmen for a quarter of a century. SIMSREE has its infrastructural setup in line with the best in the profession. The Wi-Fi enabled campus, an online database, access to international journals, increased number of classrooms have made learning a rich experience. At SIMSREE the rigour of learning is mixed with recreation. Alumni form a vital pillar of success for a B-School and SIMSREE is no exception. SIMAA, a non profit company registered under section 25, has been created to strengthen the bond between the alumni, faculty, students and of course the institute. Today, 26 years after its inception, SIMSREE stands as one of the most popular management institutes in India. Located at Churchgate, in the heart of the financial capital of the country, SIMSREE has the advantage of being the cynosure of the corporate world and the opportunity to draw from the finest in the industry.

Introduction

In keeping with the rich Sydenham tradition of imparting high quality education, the Sydenham Institute of Management Studies and Research and Entrepreneurship Education (SIMSREE) was founded in the year 1983. It is a place that is transforming young minds into managers and businessmen for a quarter of a century. SIMSREE has its infrastructural setup in line with the best in the profession. The Wi-Fi enabled campus, an online database, access to international journals, increased number of classrooms have made learning a rich experience. At SIMSREE the rigour of learning is mixed with recreation. Alumni form a vital pillar of success for a B-School and SIMSREE is no exception. SIMAA, a non profit company registered under section 25, has been created to strengthen the bond between the alumni, faculty, students and of course the institute. Today, 26 years after its inception, SIMSREE stands as one of the most popular management institutes in India. Located at Churchgate, in the heart of the financial capital of the country, SIMSREE has the advantage of being the cynosure of the corporate world and the opportunity to draw from the finest in the industry.