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Adam Hertzman
On Blogger since: August 2011
Profile views: 267

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About me

GenderMale
IndustryTechnology
OccupationMarket Research
LocationPittsburgh, PA, United States
IntroductionI'm a market research professional specializing in creating analytics and customer insight functions in companies that have never had this function.
Interestsstrategy, analytics, marketing, market research, discrete choice, big data, merchandising, advertising, testing, ROI
Favorite moviesCasablanca, Pulp Fiction, The Wizard of Oz, Being John Malkovich, The Matrix, Mary Poppins
Favorite musicRadiohead, Tom Chapin, Indigo Girls, B52s, Rush, They Might Be Giants
Favorite booksYour Marketing Sucks, The Visual Display of Quantitative Information, Michael Porter on Strategy

You have to dig a hole to China. Where do you start?

With the first shovel full of dirt.

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