Adam Hertzman
My blogs
Blogs I follow
| Gender | Male |
|---|---|
| Industry | Technology |
| Occupation | Market Research |
| Location | Pittsburgh, PA, United States |
| Introduction | I'm a market research professional specializing in creating analytics and customer insight functions in companies that have never had this function. |
| Interests | strategy, analytics, marketing, market research, discrete choice, big data, merchandising, advertising, testing, ROI |
| Favorite movies | Casablanca, Pulp Fiction, The Wizard of Oz, Being John Malkovich, The Matrix, Mary Poppins |
| Favorite music | Radiohead, Tom Chapin, Indigo Girls, B52s, Rush, They Might Be Giants |
| Favorite books | Your Marketing Sucks, The Visual Display of Quantitative Information, Michael Porter on Strategy |
You have to dig a hole to China. Where do you start?
With the first shovel full of dirt.

