Julie@BrandTwist.com

My blogs

About me

Location New York, Westchester, United States
Introduction I am a brand enthusiast, passionate futurist and lateral thinker. I am currently working at Virgin Management helping to build the brand in the US by launching new Virgin businesses. In past lives I was the Executive Director of Consumer Branding and Head of Innovation and Insights and Interbrand. I was also an International Account Director at Grey Worldwide helping to make hair healthier and shinier both here and in Europe. While not living and breathing innovation, I also write children's stories. Oh, and I am the unofficial inventor of the Pet Rock...but that's a story for another time.