My blogs

About me

Introduction I'm founder of Diganzi Group and work all over the world, leading strategic dialogues which enable organizations to focus on their own brand DNA. I'm Founder of The Club of Venice, a private conversation on brands and branding; faculty member at Academia di Belle Arti Cignaroli of Verona, Italy where I teach “International Branding: Theory and Practice”. Please have a look at the new Fourth Edition of my book "What Is A Brand?, available on Amazon.