Scott
My blogs
| Industry | Marketing |
|---|---|
| Occupation | Brand and Identity Consultant |
| Introduction | Scott has built his career by helping companies navigate critical moments in their creation, transition, and extension. His broad and deep expertise in integrated brand consulting, corporate identity, design, and implementation comes from over two decades as a leader and practitioner. In 2005 Scott founded Lucid Brands, a brand consultancy dedicated to the development of world-class brands. Before founding Lucid Brands, Scott led two of the world’s leading brand consultancies. During his 17 years at Siegel & Gale he held a range of senior positions, including President. In 2001 he was named President and CEO of Enterprise IG, Americas. A frequent author and lecturer, Scott has explored and commented on the issues shaping businesses and brands in The Design Management Journal, Wall Street Journal, New York Times, Identity, Revolution, and other publications, and before such diverse groups as DMI (where he serves on the advisory board), AMA, AIGA (where he serves on the Executive Board of the Metro-North, Branding Arts Chapter), The Conference Board, Thunderbird, Apple, and J.P. Morgan. Learn more at: www.lucidbrands.com |