Clarke L. Caywood, Ph.D.
My blogs
- Riskproductbrand...
- IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)
| Gender | Male |
|---|---|
| Industry | Education |
| Occupation | Professor, educator, global speaker and trainer |
| Location | Evanston, IL, United States |
| Introduction | Professor Integrated Marketing Communications in the Medill School of Journalism, Media, Integrated Marketing Communication at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is editor of the best selling Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012 and 1997). He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003). |
| Interests | Careers of my students, snow skiing in Utah |
| Favorite Movies | 40's Film noir and some modern noir versions |
| Favorite Music | Classical pre-1900, 30s-50s jazz |
| Favorite Books | political history, biographies |
What critical issues face American universities? 1. Academic freedom from administrators with business values, 2. Rapidly increasing tuition building country club environments compared to outstanding global universities