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Introduction	Creative professionals are facing a challenge like never before. There was a time, just a decade ago, when it was as simple as, the writer wrote and the illustrator illustrated. But thanks to technological developments the lines between these professions have blurred and everyone must know a bit of everything if not all. We, Indians, are not behind but there's a big lot out there that needs to catch up. So this is the hotline for you. Bridging the gap between the HR and the writing professionals.

Introduction

Creative professionals are facing a challenge like never before. There was a time, just a decade ago, when it was as simple as, the writer wrote and the illustrator illustrated. But thanks to technological developments the lines between these professions have blurred and everyone must know a bit of everything if not all. We, Indians, are not behind but there's a big lot out there that needs to catch up. So this is the hotline for you. Bridging the gap between the HR and the writing professionals.