Gender	Male
Industry	Advertising
Occupation	Sr. Account Planner
Location	Austin, Texas, United States
Introduction	Isaac has 5+ yrs experience in consumer behavior, branding research and advertising. He has been an Account Executive for Moroch, a Market Researcher for Texas A&M University-Commerce and now a Sr. Account Planner for Bromley Communications. Some of the brands he has worked for include McDonald’s, Midas, Tia Rosa, Dígame, Dallas Area Rapid Transit, General Mills (Honey Nut Cheerios, Progresso, Yoplait, Yo+, Totino’s, Toaster Strudel, Fiber One and Green Giant), University of Incarnate Word, Coors Light and Banquet, San Antonio Symphony, Reynolds Wrap and the City of San Antonio. He has done consulting for the Hispanic Market consumer for Hotels.com, Hot Pockets and Anna’s Linens. He enjoys researching and writing about consumerism, culture, strategy, film and media. He holds a BBA in Marketing from Texas Tech University w/ concentration in Consumer Behavior, an MS in Marketing from Texas A&M University-Commerce w/ Concentration in Branding. He is currently getting his PhD in Advertising at the University of Texas in Austin. His main focus is the convergence of Advertising Strategy, Film Studies and Consumer Culture.
Interests	Consumerism, Consumer Culture, Pop Culture, Film and Media Studies, Consumer Behavior, Marketing/Advertising Strategy, Account Planning, Hispanic Marketing, Latino Identity, Acculturation, Brands(ing)
Favorite movies	Rocky, Rocky I & IV, Scent of a Woman, Gladiator, Heat, Jerry Maguire, The Dark Knight, Dogs Day Afternoon, Braveheart, Saving Private Ryan, A Walk in the Clouds
Favorite music	English: U2, Coldplay, Damien Rice, Joshua Radin Classical: Prefer Beethoven, but like it all Opera: All Spanish: Jose Jose, Luis Miguel, Nicho Hinojosa, Silvio Rodriguez
Favorite books	Chief Culture Officer, Culture and Consumption, Ads Fads and Consumer Culture, How Customers Think, The Culture Code, Conversations w/ Marketing Masters, Why We Buy, Kellogg on Branding, Kellogg on Marketing, Harvard on Brand Management, Truth Lies and Advertising, The Dip, El Principito

Which is easier to make a model airplane out of and why: a banana peel or a wet sock?

Out of a wet sock because it won't go bad, is more malleable and will eventually dry, which you can then sew.