Andrew Gregoris
My blogs
| Gender | Male |
|---|---|
| Location | London, United Kingdom |
| Introduction | Hi and thanks for taking the time to checkout my blog. I am a digital brand planner by trade and I am fascinated by the changing nature of human interaction, communication and behaviour, and the ensuing changes in the advertising industry, all of which is being driven by the age of digital. Having worked on brands like Coca-cola, Nokia, Vodafone, Gillette, Volvo, Unilever, 118 118, AOL, Lastminute and even Disney I've seen 1st hand some of the opportunities and pitfulls all our clients and their brands face. I believe that the role of brands has fundermentally changed due to the way consumers now want to and seek to engage, and more significantly the skills and structures that agencies will need as they look to serve the evolving needs of their clients in this new paradigm |